FoundHer

What does it take to build when no one’s waiting for you to succeed?

That’s where the conversation began.

Not with pitch decks or market trends, but with the necessary work of figuring it out when things stop going to plan.

At EDEC: FoundHER, we didn’t ask our speakers for the polished version.

➝ What happens when the team that got you here can’t take you further?

➝ What do you do when the market doesn’t understand the product, or you?

➝ And what does it take to stay in the room when being underestimated becomes routine?